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The following article is an abstract
from Mr Richard Russell's "Dow Theory Letters", which I think may have great
interest to you as an investor. The same article can be viewed at his web site at www.dowtheoryletters.com.
Making money entails a lot more than predicting which way the
stock or bond markets are heading or trying to figure which stock or fund will double over
the next few years. For the great majority of investors, making money requires a plan,
self-discipline and desire. I say, "for the great majority of people" because if
you're a Steven Spielberg or a Bill Gates you don't have to know about the Dow or the
markets or about yields or price/earnings ratios. You're a phenomenon in your own field,
and you're going to make big money as a by-product of your talent and ability. But this
kind of genius is rare.
For the average investor, you and me, we're not geniuses so we have to have a financial
plan. In view of this, I offer below a few items that we must be aware of if we are
serious about making money.
Rule 1: Compounding: One of the most important lessons for living in the modern world is that
to survive you've got to have money. But to live (survive) happily, you must have love,
health (mental and physical), freedom, intellectual stimulation -- and money. When I
taught my kids about money, the first thing I taught them was the use of the "money
bible". What's the money bible? Simple, it's a volume of the compounding interest
tables.
Compounding is the royal road to riches. Compounding is the safe road, the sure road, and
fortunately, anybody can do it. To compound successfully you need the following:
perseverance in order to keep you firmly on the savings path. You need intelligence in
order to understand what you are doing and why. And you need a knowledge of the
mathematics tables in order to comprehend the amazing rewards that will come to you if you
faithfully follow the compounding road. And, of course, you need time, time to allow the
power of compounding to work for you. Remember, compounding only works through time.
But there are two catches in the compounding process. The first is obvious -- compounding
may involve sacrifice (you can't spend it and still save it). Second, compounding is
boring -- b-o-r-i-n-g. Or I should say it's boring until (afters even or eight years) the
money starts to pour in. Then, believe me, compounding becomes very interesting. In fact,
it becomes downright fascinating!
In order to emphasize the power of compounding, I am including this extraordinary study,
courtesy of Market Logic, of Ft. Lauderdale, FL 33306. In this study we assume that
investor (B) opens an IRA at age 19. For seven consecutive periods he puts $2,000 in his
IRA at an average growth rate of 10% (7% interest plus growth). After seven years this
fellow makes NO MORE contributions -- he's finished.
A second investor (A) makes no contributions until age 26 (this is the age when investor B
was finished with his contributions). Then A continues faithfully to contribute $2,000
every year until he's 65 (at the same theoretical 10% rate).
Now study the incredible results. B, who made his contributions earlier and who made only
seven contributions, ends up with MORE money than A, who made 40 contributions but at a
LATER TIME. The difference in the two is that B had seven more early years of compounding
than A. Those seven early years were worth more than all of A's 33 additional
contributions.
This is a study that I suggest you show to your kids. It's a study I've lived by, and I
can tell you, "It works." You can work your compounding with muni-bonds, with a
good money market fund, with T-bills or say with five-year T-notes.

Rule 2: DON'T LOSE MONEY: This may sound naive, but
believe me it isn't. If you want to be wealthy, you must not lose money, or I should say
must not lose BIG money. Absurd rule, silly rule? Maybe, but MOST
PEOPLE LOSE MONEY in disastrous investments, gambling, rotten
business deals, greed, poor timing. Yes, after almost five decades of investing and
talking to investors, I can tell you that most people definitely DO lose money, lose big
time -- in the stock market, in options and futures, in real estate, in bad loans, in
mindless gambling, and in their own business.
RULE 3: RICH MAN, POOR MAN: In the investment world
the wealthy investor has one major advantage over the little guy, the stock market amateur
and the neophyte trader. The advantage that the wealthy investor enjoys is that HE DOESN'T NEED THE MARKETS. I can't begin
to tell you what a difference that makes, both in one's mental attitude and in the way one
actually handles one's money.
The wealthy investor doesn't need the markets, because he already has all the income he
needs. He has money coming in via bonds, T-bills, money market funds, stocks and real
estate. In other words, the wealthy investor never feels pressured to "make
money" in the market.
The wealthy investor tends to be an expert on values. When bonds are cheap and bond yields
are irresistibly high, he buys bonds. When stocks are on the bargain table and stock
yields are attractive, he buys stocks. When real estate is a great value, he buys real
estate. When great art or fine jewelry or gold is on the "give away" table, he
buys art or diamonds or gold. In other words, the wealthy investor puts his money where
the great values are.
And if no outstanding values are available, the wealthy investors waits. He can afford to
wait. He has money coming in daily, weekly, monthly. The wealthy investor knows what he is
looking for, and he doesn't mind waiting months or even years for his next investment
(they call that patience).
But what about the little guy? This fellow always feels pressured to "make
money." And in return he's always pressurising the market to "do something"
for him. But sadly, the market isn't interested. When the little guy isn't buying stocks
offering 1% or 2% yields, he's off to Las Vegas or Atlantic City trying to beat the house
at roulette. Or he's spending 20 bucks a week on lottery tickets, or he's
"investing" in some crackpot scheme that his neighbor told him about (in
strictest confidence, of course).
And because the little guy is trying to force the market to do something for him, he's a
guaranteed loser. The little guy doesn't understand values so he constantly overpays. He
doesn't comprehend the power of compounding, and he doesn't understand money. He's never
heard the adage, "He who understands interest -- earns it. He who doesn't understand
interest -- pays it." The little guy is the typical American, and he's deeply in
debt.
The little guy is in hock up to his ears. As a result, he's always sweating -- sweating to
make payments on his house, his refrigerator, his car or his lawn mower. He's impatient,
and he feels perpetually put upon. He tells himself that he has to make money -- fast. And
he dreams of those "big, juicy mega-bucks." In the end, the little guy wastes
his money in the market, or he loses his money gambling, or he dribbles it away on
senseless schemes. In short, this "money-nerd" spends his life dashing up the
financial down-escalator.
But here's the ironic part of it. If, from the beginning, the little guy had adopted a
strict policy of never spending more than he made, if he had taken his extra savings and
compounded it in intelligent, income-producing securities, then in due time he'd have
money coming in daily, weekly, monthly, just like the rich man. The little guy would have
become a financial winner, instead of a pathetic loser.
RULE 4: VALUES: The only time the average investor
should stray outside the basic compounding system is when a given market offers
outstanding value. I judge an investment to be a great value when it offers (a) safety;
(b) an attractive return; and (c) a good chance of appreciating in price. At all other
times, the compounding route is safer and probably a lot more profitable, at least in the
long run.

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