Four Steps To Lock In Your Core Customers

             1.   Know Who They Are
                -- Re-exam their profile.

         2.   Provide Quite Exceptional Or Even "Outrageous"
               Service To Them
               -- Anticipate their needs and rush like a SWAT team   
                   when they asked for.
               -- The KEY is to provide "Surprising Services" that out
                   of line with industry standards.

         3,   Target New Products And Services At The Core 20
               Percent Of Customers
               -- Developing some products sorely for and with this
                   group.

         4.   Aim To Keep Your Core Customers Forever
               -- When core customers are happy, the long term
                   expansion of the business is assured.